StefanoPortfolio

Visual identity

Development of a visual identity for Xihuitl, a community that brings together business owners, entrepreneurs, producers, and professionals. The visual system aims to represent the diversity of its members through a coherent, versatile, and recognizable visual language.

The identity is applied across printed materials, corporate presentations, and digital communications, maintaining a consistent visual direction across different formats and touchpoints. The result is a graphic system designed to strengthen the community’s identity, communicate its values, and foster a sense of belonging among its members.

Art & Marketing Direction

Development and management of Universidad AMERIKE’s visual identity across all touchpoints, both digital and print. The work encompasses the creation and adaptation of graphic materials for institutional campaigns, internal communications, advertising, social media, events, and promotional materials, ensuring a consistent and recognizable image across all channels.

The art direction integrates brand guidelines with the specific needs of each campaign, combining visual consistency, creativity, and strategic communication to strengthen the institution’s positioning, connect with its diverse audiences, and maintain a strong brand presence across all media.

Art & Marketing Direction

Development of a new brand narrative and revitalization of Colegio México Nuevo’s institutional image, redefining its visual language and communications to build a more contemporary, cohesive, and distinctive identity. The project encompassed the conceptualization of the new narrative, the evolution of the visual identity, and its implementation across all institutional touchpoints.

The new image was rolled out across digital and print media, advertising campaigns, social media, school communications, events, and promotional materials, ensuring a consistent brand expression. The goal was to align the visual identity with a renewed institutional narrative, strengthen the school’s positioning, and create more relevant communications for its educational community and diverse audiences.

Brand design

Development of visual identities for various private-label brands owned by Milano, designed for distribution across its department store chain. The project involved creating graphic systems for each brand, covering everything from visual identity and brand communications to label design, promotional materials, and production-ready artwork for printing.

The goal was to give each sub-brand a distinctive identity aligned with its market positioning, ensuring consistent application across consumer touchpoints and throughout the products available in stores.

Tu pasión tiene hambre

Tu Pasión Tiene Hambre is Universidad AMERIKE’s brand positioning and student recruitment campaign, connecting young people’s passions with their professional futures. Through a provocative, aspirational, and unconventional narrative, it reinforces the university’s Learning by Doing philosophy and challenges traditional higher education marketing.

The campaign has been rolled out across all five campuses through an omnichannel strategy integrating Meta Ads, Google Ads, YouTube, social media, audiovisual content, and promotional activations. Conversion-driven experiences such as AMERIKE XP and MasterCrack further support lead generation and new student enrollment.

• 34% growth compared to the previous semester
• Increased brand awareness
• Improved top-of-mind awareness

Antiordinari@

Antiordinarios was a brand positioning campaign for Universidad AMERIKE celebrating those who challenge conventions, question the rules, and forge their own paths. Through irreverent, disruptive, and authentic communication, it captured the spirit of a generation that refuses to settle for the status quo, reinforcing AMERIKE’s identity as a different kind of university.

The campaign was developed as an integrated brand communication platform across digital media, social networks, audiovisual content, and promotional materials. Its bold narrative strengthened the university’s positioning and laid the groundwork for a more daring, distinctive, and youth-driven communication strategy.

• Improved brand awareness
• Development of a multichannel narrative

Today you learn, tomorrow you’ll fly

The Colegio México Nuevo campaign marked a new chapter for the institution with the launch of a renewed identity, designed to modernize its image, strengthen its positioning, and connect with new generations of families. The strategy built a fresh, approachable, and aspirational narrative that communicates a current educational proposal without losing the school’s essence and history.

The repositioning included a new visual identity, brand narrative, and communication line, creating a creative platform for digital media, social networks, institutional materials, and enrollment actions. The goal was to raise perceived value, differentiate the school in the education market, and build greater brand recognition and preference.

• A new brand narrative
• Stronger brand positioning
• Clear strategic direction for the company
• Communicating the company’s transformation through its visual identity

Social media

At AMERIKE University, social media is more than just communication. It’s about building connections, inspiring future generations, and bringing our anti-ordinary spirit to life.

Our social media strategy combines creativity, engaging content, digital campaigns, and community management to showcase campus life, academic programs, student experiences, and everything that makes AMERIKE unique. Through innovative storytelling, audiovisual production, and strategic digital marketing, we strengthen our brand presence, engage our community, and connect with future students.

Myself, athlete

Alongside my work in design and visual communication, I am a competitive freediving athlete and content creator, developing my own personal brand around the sport. My work combines athletic performance, storytelling, and digital content production to share my journey, connect with the freediving community, and build a distinctive visual identity around my passion.

As a high-performance athlete and third-ranked competitor nationally across multiple disciplines, I bring the same dedication, discipline, and creative mindset to both sport and design. Through photography, video production, and social media content, I document my training, competitions, and progress, with the goal of breaking Italian national records in freediving in the near future.

Co-founder

Development of a limited-edition collection of designer scarves and luxury fashion accessories in collaboration with fashion designer Arturo Ramos. The project explores the intersection of fashion, art, and visual storytelling, translating creative concepts into distinctive designs that reflect the exclusivity and sophistication of the Orlando Miranda brand.

The collection combines original graphic design with a refined aesthetic, creating statement pieces that elevate everyday accessories into unique expressions of personal style. Each design contributes to a cohesive visual identity, celebrating craftsmanship, individuality, and the artistic possibilities of fashion.

Digital artist

A background in photography and digital art, exploring the intersection of image-making, visual experimentation, and digital composition. This experience involved developing original visual concepts, manipulating imagery, and creating compelling visuals that blend photographic techniques with digital tools.

Through a combination of artistic vision, technical skills, and attention to detail, this work helped shape a distinctive visual approach, building a strong foundation in image direction, composition, color, and visual storytelling that continues to inform my work in graphic design and brand development.